Ep 2 | How to Price Your Hair Services for Bigger Profits Without Losing Clients

Quit the Grind! Here's How Expert Stylists Design Their Dream Job with Better Pay.

As a hairstylist, maximizing your income often means working longer hours doing more clients. But what if you could earn more without being completely exhausted? After running a high-volume salon for years, I learned proven techniques to increase prices and streamline efficiency for bigger profits.

Follow this guide to start boosting your hourly rate immediately 👇

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Calculating Your Current Hourly Rate

First, determine your true earnings rate. Here’s the formula:

Total Revenue - Expenses / Hours Worked = Hourly Rate

• Let’s say last month your gross earnings were $12,000.

• After $1,800 in expenses, your net revenue was $10,200.

• You worked 120 hours.

• $10,200 / 120 hours = $85 per hour.

Do this monthly to track increases. Know these numbers cold!

3 Key Factors to Raise Your Rate

1. Increase Prices Strategically

• Raise prices 10% twice a year before holidays and summer

• Do all-inclusive pricing without breaking down details

• Price based on service complexity, products/time needed

• Consult on pricing each visit based on specialized requests

2. Work Smarter, Not Faster

• Keep foil patterns simple for speed

• Organize color station for easy access to tubes

• Work with assistant for shampooing/toning/blow outs

• Reduce consultation/checkout time

3. Control Expenses

• Don't waste color - remix extra bowls

• Avoid trendy tools like colorful foils if unneeded

• Shop distributors for discounted color prices

Recalculating Your New Hourly Rate

Use the revenue formula again after making changes. For example:

I raised prices 10% while lowering expenses by $500. I also cut my hours worked by 20.

• New Revenue: $16,000

• New Expenses: $1,300

• Hours Worked: 100

$16,000 - $1,300 = $14,700 / 100 hours = $147 per hour

That’s a 73% increase in my rate! Do this monthly to keep maximizing profit.

Key Takeaways for Hairstylists

Implementing even small adjustments compounds over time into major earnings growth.

Main tips:

• Calculate true hourly rate monthly

• Increase prices yearly

• Streamline procedures

• Reduce unnecessary costs

• Work efficiently on revenue-driving tasks

Stop trading time for money. You can earn more without burnout!